Image SEO Playbook (2026)

This playbook helps teams move from ad-hoc compression to a repeatable image SEO system tied to rankings, Core Web Vitals, and conversion performance.

1) Strategy Layer

• Define image-heavy page templates that matter most to revenue and organic sessions.
• Set byte budgets by template type (hero, list card, gallery, social).
• Create default format policy (WebP-first, AVIF where justified).

2) Production Workflow

1. Collect source assets from design handoff.
2. Compress in batch using Image Compressor.
3. Publish responsive variants and fallback sets.
4. Validate LCP impact in production pages.

3) Measurement Model

• LCP trend on top landing templates
• Total image bytes reduced per release
• Organic CTR trend on updated pages
• Conversion trend after media optimization

4) Reporting Template

5) Internal Linking Recommendations

• AVIF vs WebP for SEO
• Image Compressor vs TinyPNG
• Image Optimization Checklist