Keyword Clustering Spreadsheet
Free Google Sheets template with 25 example keywords already clustered. Copy CSV, paste into Google Sheets, split by comma delimiter. Perfect for content strategists and SEO teams.
What is Keyword Clustering?
Keyword clustering groups related keywords together so you can target multiple terms with a single piece of content. Instead of creating 50 pages for 50 similar keywords, you create 10 comprehensive cluster pages that rank for hundreds of terms.
Example: A single "On-Page SEO Guide" can rank for "on-page seo", "on page optimization", "on-page seo checklist", "on page seo techniques", and 20+ related terms.
Copy-Paste CSV Template
Copy the CSV data below, paste into a new Google Sheet, then use Data → Split text to columns (comma delimiter). Replace example keywords with your own.
Keyword Clustering Template (25 Example Keywords)
6 pre-clustered topics: On-Page SEO, Meta Tags, Technical SEO, Structured Data, Internal Links, Site Migration
Keyword,Search Volume,Keyword Difficulty,Search Intent,Cluster Name,Content Type,Target URL,Current Rank,Priority,Status "on-page seo",5400,Medium,Informational,On-Page SEO,Pillar Page,/on-page-seo,3,High,Published "on page optimization",1200,Medium,Informational,On-Page SEO,Pillar Page,/on-page-seo,8,High,Published "on-page seo checklist",900,Easy,Informational,On-Page SEO,Resource Page,/resources/on-page-seo-checklist,5,High,Published "on page seo techniques",600,Medium,Informational,On-Page SEO,Pillar Page,/on-page-seo,15,Medium,Published "what is on-page seo",400,Easy,Informational,On-Page SEO,Pillar Page,/on-page-seo,12,Medium,Published "meta tags",2900,Medium,Informational,Meta Tags,Guide,/guides/meta-tag-optimization,4,High,Published "meta description",1800,Medium,Informational,Meta Tags,Guide,/guides/meta-tag-optimization,7,High,Published "meta title tag",600,Easy,Informational,Meta Tags,Guide,/guides/meta-tag-optimization,11,Medium,Published "og tags",500,Easy,Informational,Meta Tags,Guide,/guides/meta-tag-optimization,18,Medium,Published "meta tags seo",400,Medium,Informational,Meta Tags,Guide,/guides/meta-tag-optimization,9,Medium,Published "technical seo",3000,Hard,Informational,Technical SEO,Pillar Page,/technical-seo,,High,Not Started "technical seo audit",1200,Medium,Informational,Technical SEO,Resource Page,/resources/technical-seo-checklist,6,High,Published "technical seo checklist",900,Easy,Informational,Technical SEO,Resource Page,/resources/technical-seo-checklist,4,High,Published "what is technical seo",500,Easy,Informational,Technical SEO,Pillar Page,/technical-seo,,Medium,Not Started "schema markup",2400,Medium,Informational,Structured Data,Guide,/guides/schema-markup-guide,8,High,Published "json-ld schema",800,Medium,Informational,Structured Data,Guide,/guides/schema-markup-guide,14,Medium,Published "schema markup generator",600,Easy,Commercial,Structured Data,Tool Page,/schema-generator,,High,In Progress "structured data testing",400,Easy,Informational,Structured Data,Guide,/guides/schema-markup-guide,19,Low,Published "internal linking",1600,Medium,Informational,Internal Links,Guide,/guides/internal-linking-strategy,6,High,Published "internal link building",500,Medium,Informational,Internal Links,Guide,/guides/internal-linking-strategy,12,Medium,Published "internal linking strategy",400,Easy,Informational,Internal Links,Guide,/guides/internal-linking-strategy,8,Medium,Published "site migration seo",800,Medium,Informational,Site Migration,Resource Page,/resources/site-migration-checklist,5,High,Published "website migration checklist",600,Easy,Informational,Site Migration,Resource Page,/resources/site-migration-checklist,3,High,Published "301 redirects",1200,Easy,Informational,Site Migration,Resource Page,/resources/redirect-mapping-template,7,High,Published "redirect mapping",300,Easy,Informational,Site Migration,Resource Page,/resources/redirect-mapping-template,4,Medium,Published
How to Use in Google Sheets
- 1. Click "Copy CSV Template" above
- 2. Open Google Sheets and create a new blank sheet
- 3. Click cell A1 and paste (Ctrl+V / Cmd+V)
- 4. Go to Data → Split text to columns
- 5. Select "Comma" as the separator
- 6. Your 10 columns are now formatted! Replace example keywords with your own.
4 Keyword Clustering Methods
Search Intent Clustering
Group keywords by user intent: Informational, Commercial, Transactional, Navigational
Example: "how to do SEO" (Informational) vs "buy SEO tool" (Transactional)
Topic-Based Clustering
Group keywords that cover the same topic or subtopic
Example: "on-page SEO", "meta tags SEO", "title tag optimization" → On-Page SEO Cluster
Parent/Child Hierarchy
Create pillar pages (parent) with supporting articles (children)
Example: Parent: "SEO Guide" → Children: "Technical SEO", "Link Building", "Content SEO"
Search Volume Tiers
Group by search volume to prioritize high-traffic opportunities
Example: Tier 1 (10k+), Tier 2 (1k-10k), Tier 3 (<1k) monthly searches
Spreadsheet Columns Explained
| Col | Field Name | Description |
|---|---|---|
| A | Keyword | The actual keyword phrase |
| B | Search Volume | Monthly search volume |
| C | Keyword Difficulty | Easy, Medium, or Hard (0-100 scale) |
| D | Search Intent | Informational, Commercial, Transactional, Navigational |
| E | Cluster Name | Topic/theme this keyword belongs to |
| F | Content Type | Blog post, Guide, Tool page, Pillar page |
| G | Target URL | Which page should rank for this keyword |
| H | Current Rank | Your current position (if ranking) |
| I | Priority | High, Medium, Low based on opportunity |
| J | Status | Not Started, In Progress, Published |
How to Build Your Keyword Clusters
Copy CSV Template
Click "Copy CSV Template" below. Paste into a new Google Sheet and use Data → Split text to columns (comma delimiter).
Add Your Keywords
Export keywords from Google Search Console, Ahrefs, SEMrush, or use TurboSEO Keyword Extractor. Paste into Column A, replacing example rows.
Categorize by Intent
In Column D, label each keyword's search intent: Informational, Commercial, Transactional, or Navigational.
Create Clusters
In Column E, assign a cluster name. Group keywords that share the same topic or theme together.
Plan Content
In Column F, decide the content type. In Column G, map keywords to target URLs (create new URLs for uncovered topics).
Prioritize & Execute
Use Column I to prioritize based on volume, difficulty, and business value. Filter by Priority=High to see quick wins.
Example Keyword Clusters (From CSV)
Cluster: "On-Page SEO" (5 keywords)
on-page seo (5,400/month)
Primary - Pillar page
Cluster: "Meta Tags" (5 keywords)
meta tags (2,900/month)
Primary - Guide page
Cluster: "Technical SEO" (4 keywords)
technical seo (3,000/month)
Primary - Pillar page (not started)
3 More Clusters in CSV
- • Structured Data (4 keywords)
- • Internal Links (3 keywords)
- • Site Migration (4 keywords)